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Business Background

It becomes more and more agent how the consumers can distinguish genuine and fake wines effectively at that moment and how wine manufacturers can achieve quality and safety improvement and brand interests maintenance through safer anti-counterfeiting and traceability technology.

Specific Plan

Ehsure whole process tracking and tracing one-stop solution can achieve mutual coordination and flexible application of multiple sub-systems to resolve the pain point and difficulties of wine Industry to reduce the enterprise’s cost and increase revenue.

Warehouse management system

The system manages the existing product warehouses and daily business and operation of storage area through advanced equipment such as bar code and RFID wireless data terminal.

Anti-counterfeiting and anti-channel conflict management system

The system utilizes consumer anti-counterfeiting verification query, code scanning for warehousing and EX-warehouse of distributors and judges fleeing goods automatically according to information of logistics area of the products and information of query site of consumers.

Classic Cases


      Heineken

      Heineken brewery was founded in Amsterdam,the Netherlands in 1863. With more than 150 years of development, Heineken has becomethe world's largest beer exporter. Through the cooperation of local production/ export and authorized production, Heineken products have been sold to morethan 170 countries in the world.

      Achievements

      Code Association, real-time monitoring: duringthe production process, establish a strong association among single products,boxes and pallets, and real-time monitor the stock-in & stock-out informationand flow direction of each product.

      Cross-selling Alert: when the actual salesarea of the products is inconsistent with the sales area of the distributors inthe system, the system will automatically judge the cross-selling behavior andgive an alert. Through the comparison and analysis of these information, we cantrace the location and penalize the cross-selling behavior.

      Channel management: master the distributors'inventory, sales status and other information, track and manage the stock-in& stock-out status and sales status, and provide relevant information anddata support for Heineken regarding sales management and market management.

      Digital management: provide detailed andbottom-level flow tracking function for distributors at all levels, summarizethe real-time inventory, sales status, sales details, stock-in and stock-outinformation of distributors. In this way, we can realize comprehensive controlof distributors and grasp the market situation and avoid malicious hoarding,cross-selling etc., so as to achieve a high degree digital enterprisemanagement which can track & trace every single product.



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