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Business Background

Infant & mom families pay more attention to product quality and materials when they purchase baby and maternal products as the quality of baby and maternal products and materials concern the health and safety of mothers and babies directly.In addition, the price and brand of baby and maternal products also draws the focus of members of Infant & mom families.


Specific Plan

The solution for mother and baby products Industry of Ehsure Technology resolves the requirements of product anti-fake, anti-channel conflict and marketing, etc by utilizing comprehensive tagging (spray code, laser carving, etc), collection and management technology to identify the specific production characteristics of every product. The precise information acquisition in any link of the logistics chain of the products can be obtained to perform product tracking through tagging from level to level from single product to packing box, then to outer box and to pallets at last of the package units at all levels as well as performing data collection and linkage.

Production line tagging management system

Carry out tagging for product packages at all levels and synchronize the incidence relation data to data sharing system.

Anti-counterfeiting and anti-channel conflict management system

The system utilizes consumer anti-counterfeiting verification query, code scanning for warehousing and EX-warehouse of distributors and judges fleeing goods automatically according to information of logistics area of the products and information of query site of consumers.

Customer marketing Management Scheme

Deepen the communication and exchange between enterprises and customers through the method that consumers registers to become a member. The enterprises can master the market condition of the product through consumers through accumulated points of consumers, exchange gifts and lottery, etc.

Classic Cases

PIGEON


PIGEON is a Japanese brand of mother and infant productsfounded in 1957. Pigeon is dedicated to providing consumers with high-qualityand full range of mother and infant products and services. Pigeon productscover all aspects of baby care, including breastfeeding, feeding bottles, teats,baby skin care, clothing cleaning, water cup and tableware, etc.

Achievements

Product tracking: Realize the whole life cycle qualitytracking management of products; implement the data tracking and manage theflow information of products in the whole circulation field including delivery,logistics, channel circulation, sales and after-sales service, so as to achievethe accurate management of the whole channel.

Anti- cross-selling: accurately collect channel terminaldata in real-time, and the system automatically detects the place where theproducts are sold & shipped to judge whether there is a cross-selling, soas to effectively control the cross-selling, standardize the market order, andprotect the common interests of the enterprise and the law-abiding dealers.

Brand interaction: develop customized marketing plan toattract consumers to buy products. At the same time, when customers scan thecode, enterprises can obtain a large number of consumer data to helpenterprises better track product marketing results and optimize marketingstrategies.


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