Problems and need of the dairy Industry
The diary products have short guarantee period. It is very easy for the products go bad due to overstock caused by improper marketing plan and management, including fleeing goods and sham products.
The output of single diary products is large with multiple varieties. The requirement for automation degree of production line is high.
Thesolution for the diary Industry provided by Yishuo Technology is created fordiary products specially. For diary products, we carry out tracking and tracemanagement through the whole process from milk source, raw materials, formula,manufacturing, processing, and circulation and to sale at last, includingsupervision and monitoring in the whole process of breeding on the pasture,collection of fresh milk, transportation, spraying, feeding and mixing,package, warehouse management, outlets, purchase of customers. The system isalso provided with powerful market data, user information collection andprocessing function. Its comprehensive application plays a good role for saledata, centralized management and sharing of the information across countries,provinces and cities, regions and outlets of the enterprises.
The system covers the complete process of Industry chain including domestic and overseas milk source, raw materials purchase, production, inspection, out-put and in-put of warehouse of products, logistics, market, etc to achieve the traceability source in the whole process in the link of raw material purchase, production, management and sales. The consumers and salespersons can check the traceability information and marketing activities through tag code.
The system manages the existing product warehouses and daily business and operation of storage area through advanced equipment such as bar code and RFID wireless data terminal.
The system utilizes consumer anti-counterfeiting verification query, code scanning for warehousing and EX-warehouse of distributors and judges fleeing goods automatically according to information of logistics area of the products and information of query site of consumers.
Wondersun Dairy is a holding company of Beidahuang group, with total assets of 3.2 billion yuan. It has 22 branches and subsidiaries with nearly 20000 employees. Its annual processing capacity is more than 1 million tons of fresh milk; Wondersun produces milk powder, liquid milk, beverage, bean products, rice and wheat products and health food up to 11 series with 220 varieties；its sales area is throughout the country and its raw material powder is exported to Southeast Asia and Africa.
Data results: the number of single products uploaded to MIIT reached 500 million, and the number of active members monthly is more than 500000;
Quality safety：Realize information management on ranch breeding, fresh milk collection, transportation control and realize transparent management on raw material supply, feeding management, production plan, production process and final product of milk powder, monitor the quality of each production node, and avoid safety accident;
Product tracking: Realize the whole life cycle quality tracking management of milk powder; implement the data tracking and manage the flow information of products in the whole circulation field including milk powder delivery, logistics, channel circulation, sales and after-sales service, so as to achieve the accurate management of the whole channel. During the recall exercise, all products recalled can be positioned in one minute. So as to ensure that any quality event can be accurately recalled in the shortest time.
Product traceability: consumers can query all the production factor information and quality management information such as production process and circulation link trough the traceability code.
Data analysis: the tracking system can effectively provide data support for product flow management, channel management and sales management, as well as market decision support for managers.
Alert management: to prevent out of stock, and malicious storage and other situations. Alert management of each link can control the abnormal situation of each node in advance, making management easier and more efficient.
Anti-cross-selling: accurately collect channel terminal data in real-time, and the system automatically detects the place where the products are sold & shipped to judge whether there is a cross-selling, so as to effectively control the cross-selling, standardize the market order, and protect the common interests of the enterprise and the law-abiding dealers.
Brand anti-counterfeiting: scan the code to understand the authenticity of the product, and protect the brand from the intrusion of counterfeit products.
Brand interaction: develop customized marketing plan to attract consumers to buy products. At the same time, when customers scan the code, enterprises can obtain a large number of consumer data to help enterprises better track product marketing results and optimize marketing strategies.